The AltMat blog

Are you an unintentional propagator of fake sustainability?

One might be equipped with the understanding of what Fake Sustainability or greenwashing is and still fall in the trap of propagating it as easily as it is to be a victim of it.  Let’s begin at the start.  So what is greenwashing you may ask? Greenwashing is a deceptive form of marketing that wrongly …

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The Great Pacific Garbage Patch—all you need to know about micro-plastics

Are you aware of the Great Pacific Garbage patch? It is a large floating mass made up of plastic based waste which includes things like fishing gear. This floating mass is almost as big as an Island right in the middle of the Pacific Ocean. A BBC article explains how this garbage patch keeps building …

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